Launching A Successful Social Enterprise In Canada

Bio

Joe Lyons-Rising is the Founder & Chief Empathy Officer of Data Gives Back Inc. which launched in January 2021. Joe is a former Insights Director with 18 years of specialized Consumer Packaged Goods & Food Service insights, analytics and category management expertise. He has worked directly with many of the top research, food and drug companies in Canada, across +80 categories, and trained over 500 insights, sales, marketing, finance and operations professionals. Data Gives Back is a unique Canadian social enterprise based in Stouffville, Ontario which is owned and operated by Joe & Carly Lyons-Rising. They use revenue generated in helping clients drive financial and employee success through their training and consulting services, to support grieving children and families and increase awareness of mental health issues and sustainability. 25% of DGB revenue is donated back to Seasons Centre for Grieving Children in Barrie, Ontario. Doing Good with Data: Launching a successful Social Enterprise in Canada

Joe will share the story and key learnings of launching a successful social enterprise in Canada during the height of the Covid-19 pandemic, with an approach to business that puts purpose ahead of profits. And how that approach has enabled them to work with some of the largest grocery retailers and manufacturers in Canada through Corporate Training and Analytic Consulting with a Cause.